Kurasushi Restaurant Sells a Typically Brazilian Product
Cheese bread has been gaining increasing popularity in Japan. This traditional Brazilian food is being promoted at the Brazil Pavilion, organized by ApexBrasil (Brazilian Trade and Investment Promotion Agency), at Expo 2025 Osaka.
In the Multipurpose Room, a video about Brazil showcases the diversity of Brazilian cuisine, and cheese bread is part of that context. To the delight of many, Kurasushi restaurant is also selling cheese bread at Expo 2025.
The director of the Brazil Pavilion, Ademar Skalinski Junior, believes that “Expo 2025 is an opportunity to experience many countries in one place. For us, it’s very rewarding that a Japanese restaurant has taken the initiative to prepare cheese bread,” he added, noting that the Brazil Pavilion features fantastic exhibitions about life and sustainability, and that cuisine is an important theme. “Cheese bread is popular in Brazil and is equivalent to okonomiyaki in Osaka,” he emphasized.
Kurasushi’s Public Relations Director, Hiroyuki Kosaka, said, “When developing the cheese bread, we paid special attention to the texture and cheesy feel. We studied all the cheese breads sold in Japan. We chose parmesan and gouda cheeses and used tapioca flour to recreate the texture.”
The final approval of the Kurasushi cheese bread recipe came after a tasting session with a representative from the Brazilian Embassy in Tokyo. From the initial stages to getting close to what is served in Brazil, improvements were made, and more cheese was added.
“We adjusted the amount of cheese to enhance a stronger cheesy flavor,” he commented.
Cheese bread is also being sold at Kurasushi branches in Tokyo, Saitama, Chiba, and Gunma.
In addition to Brazil, Kurasushi has developed recipes from nearly 70 countries as part of a campaign for the realization of Expo 2025.
