Brazil Pavilion

Unlike the technological approach in pavilions in other countries, Brazil brings an interactive and tactile experience to visitors in Osaka, placing them as participants in the story being told. Unlike the technological approach in pavilions in other countries, Brazil brings an interactive and tactile experience to visitors in Osaka, placing them as participants in the story being told.

A living environment, where the visitor undergoes a sensory experience! This is the concept of the Brazil Pavilion at Expo 2025 Osaka, which offers an exhibition space of 373m² divided into 5 acts. The sum of the representations is a call for the preservation of nature, diversity, and the unification of all around the common good for humanity.

 

As they walk through the space, visitors interact with various devices that combine music, lights, design, poetry, and more. Each stage of the journey reflects a cycle of existence: from the initial silence to the awakening of life, from the flourishing of diversity to collective interconnection, culminating in crisis and reinvention.

 

In the first act, the interaction is with translucent white inflatable sculptures, ranging from 1 to 4 meters tall, representing people, animals, and nature. These sculptures "breathe" through expansion and contraction movements.

 

In the second act, the pieces gain color through internal lights that illuminate, making the space radiant. Then, returning to their natural white color, LED rays cross the entire environment, signaling that everything is interconnected.

 

As the representation progresses, the visitor witnesses a change in the scenery: the lights go out and the sculptures deflate, representing the urgency of collective action, and in the final act - from the sound of rain and a rising music - they reclaim the initial stage of "life."

 

There is also a second exhibition space of 103m², where the visitor watches a video on a large screen about Brazil’s strength and vitality, with its exuberant nature, its culture marked by joy, hospitality, and the diversity of its people.

 

In the same room, colorful clothing with various images is distributed to visitors, who can wear them and take them when leaving the Pavilion, showcasing the joy Brazil conveys throughout the Expo 2025 Osaka space.

 

Finally, a third 74m² room houses a space for private and/or public events. Given to companies and organizations representing the Brazilian industry or agribusiness, public or private institutions, or state governments, the room is used for lectures, meetings, cocktails, exhibitions, or commercial and institutional networking activities.

 

The exterior of the Brazil Pavilion is entirely clad in golden color, standing out from a distance. The concept is that it represents the light, energy, and renewal of the sun.